Ian is a graduate of Louisiana State University with a bachelor’s degree in Business Marketing & Communications minor. After graduating from LSU, Ian spent several years with the LSU Sports Marketing Program, and served as Director of Marketing for the Triple-A affiliate New Orleans Zephyrs baseball team.
In 2004, Ian began his ten year career with Lamar in the Marketing Department focusing on Events & Sports Marketing. A year later, he transitioned to National Sales where he worked directly with OOH buyers & strategic teams for National agencies. Ian became Lamar’s first Digital OOH Strategist in 2007 and since then he has developed what Lamar Digital is today as well as heavily influencing the OOH industry. As the Director of Digital Innovation + Sales Strategy, he interacts with national clients brands and agencies to devise strategic plans utilizing Digital OOH across all mediums including mobile, social and up and coming industry innovations. Ian also works hand-in-hand with Lamar’s Digital Network Operations to drive future new innovations through the use of technologies like real time feeds, social platforms, real time data, and interactive technologies. Ian also leads Lamar in the programmatic/automation platform as well as heavy focus on Mobile Data to better build OOH Networks and creative attributions for brand with this data. Among these previously developed channels, Ian is also on the forefront as the Chairman of the Innovations Committee for the OAAA (Outdoor Advertising Association of America). Here he and the board exploring upcoming industry advances like programmatic buying, furthering the mobile conversation and creating media plans based on consumer brand interaction across these same social platforms and big data. Ian also is on the DSE (Digital Signage Expo) Advisory Board and DPAA (Digital Placebase Advertising Association) where he and the board focus on driving the industry to stay relevant in the advertising world.
Outside of the OOH industry, Ian runs an interactive photobooth company, Smilebooth, with the same focus on innovation and constant technological advancements. He is also on the board and co-owner of TwoSon clothing company with a focus on high textile and American made denim. He and his wife, Katie, reside in Baton Rouge, Louisiana with their son Wes and triplets Amelie, Ellie and Jake.