Emmelie De La Cruz is a digital marketer and author of Make Yourself Marketable, the personal branding guide. Through her work in various areas of marketing and communication, she empowers small businesses, solopreneurs, and startups to use their business and social media metrics to make better revenue-generating decisions. Her books, blog and signature services are well-known for their straight-forward approach, rooted in authenticity and actionability. Her insights have been featured in Cosmo for Latinas, Black Enterprise, The Miami Herald, The Huffington Post, PR Daily, and Forbes named her site one of the top career websites in 2013. Meet Emmelie on social media (@EmmelieDeLaCruz) or learn more at emmeliedelacruz.com.
Opening Plenary Session: