Beginners and small business owners are invited to attend this hands-on Pre-conference Workshop. The optional workshop day takes place on Sunday, November 6, separate from the conference on Monday, November 7.
Social Media is constantly changing and can be overwhelming. In Social Media 101, social media professionals will outline a step-by-step approach to start your social media strategy. This workshop will help you better understand various social media platforms, which platforms to use (and how), and how to plan a social media strategy that fits your needs. Learn the basics of what you need to engage your customers, increase brand awareness, grow an audience, and leverage social media for your business. Workshop attendees will walk away with actionable next steps to incorporate social media into their marketing activities.
MEET YOUR WORKSHOP LEADER:
Founder, Ellen McDowell – Your Social Butterfly
Ellen McDowell is passionate about helping the non-tech-savvy understand and feel more comfortable with on-line marketing. She founded Ellen McDowell – Your Social Butterfly and started working with email marketing and social media four years ago when the opportunity to teach and help others presented itself. Most recently she founded the Online Marketing GPS (OMG!) to help overwhelmed entrepreneurs to succeed with their on-line marketing. She is an Authorized Local Expert and a Master Certified Solution Provider for Constant Contact. She lives in Baton Rouge, LA and is an avid LSU fan.