Social Currency Track
Social + Out-of-Home & The Connected City
We live and work in a connected world where all media is social. Brands today are taking advantage of new, digital technology and coupling it with social media to interact with local communities like never before. This session will take you through the impacts of social media on Out-of-Home Advertising, moving conversations forward through OOH and social media integration, using data to be relevant in the creative OOH environment, and bringing it all together with a connected community.
Director of Digital Innovation and Sales Strategy, Lamar Advertising Co.
After graduating from LSU, Ian spent several years with the LSU Sports Marketing Program, and served as Director of Marketing for the Triple-A affiliate New Orleans Zephyrs baseball team. In 2004, Ian began his ten+ year career with Lamar in the Marketing Department focusing on Events & Sports Marketing. A year later, he transitioned to National Sales where he worked directly with OOH buyers & strategic teams for National agencies. Ian became Lamar’s first Digital OOH Strategist in 2007 and since then he has developed what Lamar Digital is today as well as heavily influencing the OOH industry. As the Director of Digital Innovation + Sales Strategy, he interacts with national clients brands and agencies to devise strategic plans utilizing Digital OOH across all mediums including mobile, social and up and coming industry innovations. Read more
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