Communications professionals, business managers and owners who are already using social media platforms, but want to get more out of them, are invited to attend this hands-on Pre-conference Workshop. The optional workshop day takes place on Sunday, November 6, separate from the conference on Monday, November 7.
Already using social media, but want to improve your results? Go beyond the basics and learn about targeting customers, leveraging content to get more conversions, tips for productivity, using social media to seed your email lists and using the latest tools like Snapchat to connect with audiences. Workshop attendees will gain concrete takeaways to improve your overall performance and deliver customized social media strategies.
MEET YOUR WORKSHOP LEADERS:
Public Relations Strategist & Owner, Stephens PR
TOPIC: Productivity Techniques and Tools for Social Media Listening and Management
Business Development Manager, Delivra
TOPIC: Integrating Email and Social Media to Increase Brand Reach, Lead Gen, and Customer Loyalty
Anthony Antonicello has spent over a decade in digital marketing & business development, consulting with B2B & B2C companies ranging from start-ups to FORTUNE 500 corporations. Anthony is a veteran in finding innovative solutions to help clients acquire and retain more customers. His hands-on business experience, cutting edge insights, and background in sales and marketing culminate in a speaker and trainer who leaves every audience armed with powerful strategies and tactics.
Media Buyer, BBR Creative
TOPIC: Using Snapchat to Cut Through the Clutter and Create Genuine Connections with Young Customers
A champion of crunched numbers and best practices, Maggie Stokes is the scarlet-haired Media Buyer you want when it comes to creative strategies for placing media and advertising. Armed with a Master’s in Business Administration and experience working with a diverse portfolio, she’s helped clients reach their target audiences through a wide array of mixed media and effectively negotiated pricing to keep budgets in scope.